Fostering conversational artificial intelligence (CAI) for sustainable development in services: a case study of Haptik

Deepak Singh, Balvinder Shukla and Manoj Joshi

World Review of Entrepreneurship, Management and Sustainable Development, 2024, vol. 20, issue 4, 397-420

Abstract: Conversational Artificial Intelligence (CAI) is a combination of Conversational Commerce, Chatbot, Voicebot and Virtual Assistant. CAI has enabled interstellar opportunities for large companies, collaborating with start-ups towards sustainable development. This has to simplify the services and optimised customer bookings, utility payments, queries, complaints and resolutions. CAI aided with a framework based on Technopreneurship Innovation (TIN) has been adopted at different stages of the start-up life cycle, hence, ensuring sustainable development with growth. A qualitative case study method of examination and enquiry, with an interpretive ontology, was tested for AI-based firms established between 2013 and 2020 across India in the services sector. Through purposive sampling, the Haptik application (app) for the case study was selected for investigation deploying inductive reasoning. The results stated that CAI is a futuristic living and is here to stay for industries like banks, travel, tourism, hospitality, insurance, healthcare, education, agriculture, e-commerce, retail, etc.

Keywords: conversational artificial intelligence; technopreneurship; sustainable development; technological innovation; entrepreneurship; chatbot; start-ups; VUCA. (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=139371 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:wremsd:v:20:y:2024:i:4:p:397-420

Access Statistics for this article

More articles in World Review of Entrepreneurship, Management and Sustainable Development from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().