Determinantes de la intensidad franquiciadora: un enfoque de agencia

Narciso Perales and Luis Vázquez ()
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Luis Vázquez: Universidad de Salamanca, https://www.usal.es

Investigaciones Economicas, 2003, vol. 27, issue 1, 151-172

Abstract: This article studies, from an agency perspective, the factors that explain the franchisor decision to integrate versus franchise its outlets. The analysis of a sample of Spanish franchise networks shows that franchising is more likely when: a) the costs of inefficient risk allocation between agent and principal are low, b) agent effort is a key success factor, and c) it is difficult to control the opportunistic behaviour of the agent. Furthermore, the importance of franchisor effort seems to affect negatively to the percentage of franchised outlets.

Keywords: Franchising; vertical integration; distribution; agency theory (search for similar items in EconPapers)
JEL-codes: L14 L22 L81 (search for similar items in EconPapers)
Date: 2003
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Citations: View citations in EconPapers (2)

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