GLOBAL AND EUROPEAN TRENDS IN ADVERTISING SERVICES

Alina-Cerasela Avram

Euroinfo, 2019, vol. 3, issue 6-7, 29-39

Abstract: This article analyzes recent developments in advertising services, considered to be some of the most dynamic business services. The analysis focuses on the main companies active in this sector and highlights the main features of this market niche and its future trends. Advertising services are a flagship category of Knowledge-Intensive Business Services, and their development over the last decade came as a consequence of IT progress. The article highlights the fact that the companies in this field need to reshape their strategy by adapting to the current technologies and new consumer’s demands. The development of e-commerce and increasing user preference for modern ways to broadcast video and voice content, such as mobile apps, or video platforms, forces advertising companies to rethink their business strategy.

Keywords: advertising services; advertising companies; online advertising (search for similar items in EconPapers)
JEL-codes: L L89 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:iem:eurinf:v:3:y:2019:i:6-7:p:29-39

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