False Memory Phenomenon under Different Symbolic Forms: A Pilot Investigation

Silvana Paratori
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Silvana Paratori: University of Keele, UK

International Journal of Applied Behavioral Economics (IJABE), 2012, vol. 1, issue 3, 1-15

Abstract: Over time, researchers have identified the ‘false memory phenomenon’ by which individuals remember events that never occurred (i.e., the Deese-Roediger-McDermott paradigm). It is argued that this phenomenon is more common when individuals face stressing conditions. The objective of this article is to report the findings of a pilot investigation that was designed to determine whether ‘false memory phenomenon’ is less frequent in individuals who are exposed to pictorial representations. The aim is to use this pilot analysis as a methodological basis to investigate future developments whether the ‘false memory phenomenon’ is also less frequent in individuals who are exposed to advertising presented as pictorial representations.

Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jabe00:v:1:y:2012:i:3:p:1-15

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