An Empirical Study on Training, Job Satisfaction, and Corporate Brand Image Relationship to Employees Working Performance in Context of British American Tobacco, Dhaka

A. H. M. Ehsanul Huda Chowdhury, Eric Lynn Hira, Abdullah-Al-Mamun and Mohammad Moshfequn Kaisar
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A. H. M. Ehsanul Huda Chowdhury: American International University-Bangladesh, Bangladesh
Eric Lynn Hira: American International University-Bangladesh, Bangladesh
Abdullah-Al-Mamun: American International University-Bangladesh, Bangladesh
Mohammad Moshfequn Kaisar: American International University-Bangladesh, Bangladesh

International Journal of Applied Behavioral Economics (IJABE), 2012, vol. 1, issue 3, 58-69

Abstract: This paper examines the relationship of training, job satisfaction, and corporate brand image with employees working performance at British American Tobacco, Dhaka. A significant relationship exists between training and employees’ performance at BAT Dhaka in Bangladesh. To produce better work efforts, it is important to note that job satisfaction influences satisfactory performance output. It is found that brand image psychologically influences and motivates employees and is strongly related to employees working effort. About 100 questionnaires were distributed among the respondents of BAT Dhaka and data were analyzed. Correlation analysis and stepwise regression analysis were performed for testing hypotheses. The research showed that relationships exist between Training, Brand Image, and Job satisfaction among employees working performance.

Date: 2012
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