Do Small Format Supermarkets Improve the Shopping Experience?: Field Study Assessment of Two Alternative U.S. Strategies

Mark Lang, Primidya K. M. Soesilo and Richard Lancioni
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Mark Lang: Department of Food Marketing, Haub School of Business, Saint Joseph’s University, Philadelphia, PA, USA
Primidya K. M. Soesilo: Department of Marketing and Supply Chain Management, Fox School of Business and Management, Temple University, Philadelphia, PA, USA
Richard Lancioni: Department of Marketing and Supply Chain Management, Fox School of Business and Management, Temple University, Philadelphia, PA, USA

International Journal of Applied Behavioral Economics (IJABE), 2012, vol. 1, issue 4, 1-8

Abstract: Industry reports have highlighted the trend for smaller format supermarkets in the food industry. Retailers such as Wal-Mart, Tesco, and Safeway see smaller format supermarkets as an opportunity to respond to the changing preferences of customers who are seeking a more convenient shoppability experience. This study investigates differences in small format retail strategies among retailers. A combination of direct observation in a naturalistic setting and Delphi methodologies were employed. A comparative analysis was performed to examine differences in strategy.

Date: 2012
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