Drivers of Socially Responsible Purchasing Behavior: A Cross-Cultural Investigation

Min-Young Lee and Scarlett C. Wesley
Additional contact information
Min-Young Lee: Department of Merchandising, Apparel, and Textiles, University of Kentucky, Lexington, KY, USA
Scarlett C. Wesley: Department of Merchandising, Apparel, and Textiles, University of Kentucky, Lexington, KY, USA

International Journal of Applied Behavioral Economics (IJABE), 2012, vol. 1, issue 4, 41-52

Abstract: Retailers and companies increasingly employ corporate social responsibility (CSR) as a global management strategy. They are motivated to act in a socially responsive manner to their global customers not only to fulfill their ethical obligations as a social entity but also due to the marketing and financial benefits resulting from consumer responses to CSR initiatives. Therefore, many retailers develop or participate in CSR activities and hope their actions can be recognized by others. Further, CSR activities are more likely to be perceived and accepted by consumers who show ethical purchasing behavior while shopping. Ethical purchasing behavior or socially responsible purchasing behavior is formed by their beliefs and norms which are influenced significantly by the culture they belong to. This study examined the differences between two countries with opposite cultures (i.e., the U.S. and South Korea) by considering the drivers (i.e., perceived consumer effectiveness, awareness, collectivism) and a consequence (i.e., satisfaction) of ethical purchase behavior. The findings suggested that perceived consumer effectiveness and awareness are important drivers to generate consumers’ commitment to companies’ CSR initiatives in general and the effectiveness is stronger in Korea than in United States. Implications and limitations were discussed.

Date: 2012
References: Add references at CitEc
Citations:

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 018/ijabe.2012100104 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jabe00:v:1:y:2012:i:4:p:41-52

Access Statistics for this article

International Journal of Applied Behavioral Economics (IJABE) is currently edited by Yun Wan

More articles in International Journal of Applied Behavioral Economics (IJABE) from IGI Global
Bibliographic data for series maintained by Journal Editor ().