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The Decision-Making Process in International Business Strategies: Factors of Influence on Small and Medium Enterprises

Fabio Musso () and Barbara Francioni ()

International Journal of Applied Behavioral Economics (IJABE), 2013, vol. 2, issue 2, 1-22

Abstract: This paper investigates the relationship between the contextual factors related to the firm’s decision-maker and the process of international strategic decision-making. The analysis has been conducted focusing on small and medium-sized enterprises (SME). Data for the research came from 111 usable responses to a survey on a sample of SME decision-makers in international field. The results of regression analysis indicate that the context variables, both internal and external, exerted more influence on international strategic decision making process than the decision-maker personality characteristics.

Date: 2013
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Handle: RePEc:igg:jabe00:v:2:y:2013:i:2:p:1-22