Emotions, Mood and Decision Making

Agnes Virlics
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Agnes Virlics: Faculty of Economics, Lucian Blaga University, Sibiu, Romania

International Journal of Applied Behavioral Economics (IJABE), 2014, vol. 3, issue 2, 48-69

Abstract: Decisions are made according to a complex cognitive and emotional evaluation of the situation. The aim of the paper is to examine the effect of mood on risky investment decision making by using a mood induction procedure. The paper investigates how happy and sad mood affects risky investment decision making and whether there is a difference between the perception of fix investments and monetary investments. The analysis has been conducted focusing on individual investment decisions. Data for the research comes from a laboratory experiment, where 166 participants in happy, sad and neutral mood, filled out a questionnaire of investment decisions. The results indicate that mood does affect investment decision making, and positive and negative mood might have similar effect on the investment decision.

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jabe00:v:3:y:2014:i:2:p:48-69

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