Adherence: A Behavioral Economists' View

Michael Möcker and Klaus Mann
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Michael Möcker: Chair of Economic Policy, University of Hagen, Hagen, Germany
Klaus Mann: Department of Psychiatry and Psychotherapy, University Medical Center Mainz, Mainz, Germany

International Journal of Applied Behavioral Economics (IJABE), 2016, vol. 5, issue 4, 41-53

Abstract: Non-adherence to medical advice is a serious problem to patients, health policy and practitioners. This article outlines concepts of behavioral economics that might lead a patient to decide against the provider's recommendations and thus to be non-adherent. Especially the timing of pay-offs and dynamic inconsistency, their uncertainty and ambiguity aversion, loss-aversion and numerous heuristics like the peak-end-rule are discussed. The paper concludes with some hints on “libertarian” paternalism that may improve the situation.

Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jabe00:v:5:y:2016:i:4:p:41-53

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