Perception of Lean Startup and Entrepreneurial Intention: The Mediating Role of Desirability and Feasibility

Suwaluck Uansa-ard and Wisuwat Wannamakok
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Suwaluck Uansa-ard: Chiang Mai Rajabhat University, Thailand
Wisuwat Wannamakok: Southern Taiwan University of Science and Technology, Taiwan

International Journal of Applied Behavioral Economics (IJABE), 2020, vol. 9, issue 4, 18-32

Abstract: This study explores university students' perceptions of the lean startup to investigate their entrepreneurial intention. In this sense, perceived desirability and feasibility are included as mediators in the model. A total of 280 Thai final-year undergraduate students who had previously taken entrepreneurship courses is investigated using structural equation modeling. Results show that perceived desirability and feasibility mediate the positive relationship between the perception of the Thai final-year undergraduate students of the lean startup and their entrepreneurial intention. This study sheds light on how Thai final-year students perceive entrepreneurship as a career choice through the lens of the lean startup and its mediating effects. Conclusion, discussions, and recommendations of this research can be useful to policymakers, practitioners, and educators.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jabe00:v:9:y:2020:i:4:p:18-32

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