A Study on Linguistic Management in Online and Offline Communities: Focusing on the Effect of Jargons on the Conflict

U Jin Baek, Miji Lee and Jongtae Lee
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U Jin Baek: Seoul Women's University, Seoul, Republic of Korea
Miji Lee: Seoul Women's University, Seoul, Republic of Korea
Jongtae Lee: Seoul Women's University, Seoul, Republic of Korea

International Journal of Asian Business and Information Management (IJABIM), 2019, vol. 10, issue 2, 111-125

Abstract: There are many conflicts among online communities' users and there are diverse types of online communities which have their own conflict management. Also, there are many users who perceive their online communities useful both in their cyber and real lives. This study clarifies the effects of jargons and focuses on finding out whether there are considerable relationships among individual inclination, linguistic habits, and conflict management types to affect the user's intention to participate in communities. There are significant relationships among jargons, conflict managements, selfishness, and perceived usefulness. This study also explains whether the frequency usage of jargon in online communities would affect the types of management, perceived usefulness, and community members' participation. Moreover, it may be clear that online jargon effect community members' participation and perceived usefulness.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jabim0:v:10:y:2019:i:2:p:111-125

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