Indian Tourism: Finding Ways to Reach Its Potential

Rama Mohana Rao Katta and Chandra Sekhar Patro
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Rama Mohana Rao Katta: Department of Commerce and Management Studies, Andhra University, Visakhapatnam, India
Chandra Sekhar Patro: Gayatri Vidya Parishad College of Engineering (Autonomous), Visakhapatnam, India

International Journal of Asian Business and Information Management (IJABIM), 2019, vol. 10, issue 2, 31-54

Abstract: Tourism is one of the largest service industries in terms of gross revenue and foreign exchange earnings in many countries, including India. Its role and importance in fostering economic development of a country and creating greater employment opportunities has been well recognized worldwide. Tourism involves the exchange of ideas and leads to better understanding of people belonging to different cultures, traditions, lifestyles, heritage, customs, habits, regions and different countries. The tourism sector is facing the problem of an acute shortage of skilled personnel, and experience feedback from tourists (both foreign & domestic) about the services, like the basic facilities for tourists, safety and security, hospitality, tour guides, transport, entertainment, and other infrastructural services. Greater thrust and greater investment to correct these shortcomings is the need of the hour. This article aims to analyze the status of the tourism sector in India and explores the ways through which this sector can be promoted to its potential, both in domestic and international markets.

Date: 2019
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