A Study Of Children & Parent Buying Behaviour With Special Refrence To Financial Savings

Afroze Nazneen, Maqsood Hussain Junaidi and Rohan Sharma
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Afroze Nazneen: University of Jeddah, Jeddah, Saudi Arabia
Maqsood Hussain Junaidi: University of Jeddah, Jeddah, Saudi Arabia
Rohan Sharma: IHGI-IKGPTU, Jalandhar, India

International Journal of Asian Business and Information Management (IJABIM), 2019, vol. 10, issue 4, 47-58

Abstract: The present research aims to study the understanding of children's and parents' buying behavior in relation to financial savings. 300 subjects were taken from the age group 8-12 years belonging to middle and upper middle-class income group. The results show that there is no difference in children in the initial stage as well as the parent's initial stage buying behavior but in case of a final stage the difference were found in the decision-making of the parents. Saying no to their children is very difficult for the parents, but the results show that in the initial stage, parents agree to whatever demand created by the children, but when it comes to the fulfillment of the demand they think twice before purchasing any product. As per the result, most of the time they try to avoid it, but any product related to the education, eatables, clothes, etc., parents generally buy for their children without considering the cost of the product. It is also found that a lot depends upon the convincing power of children or the attachment of the children has been seen or judged by the parents with the related product.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jabim0:v:10:y:2019:i:4:p:47-58

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