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Attitudinal Components and Repurchase Intention With the Mediating Role of Personality Traits: Case of Bangladeshi Mobile Handset Users

Mahamudul Hasan
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Mahamudul Hasan: Department of Marketing, Patuakhali Science and Technology University, Patuakhali, Bangladesh

International Journal of Asian Business and Information Management (IJABIM), 2021, vol. 12, issue 1, 94-108

Abstract: The purpose of this paper is to investigate the impact of cognitive and affective attitude on repurchase intention of mobile handsets of Bangladeshi consumers with the mediating role of innovatism, materialism, and self-uniqueness. The researchers collected survey data using simple random sampling method from selected areas of Barisal division. Total number of respondents of the study is 264. The results of this study showed that cognitive and affective components of attitude have a significant impact on repurchase intentions of mobile handsets in Bangladesh which is partially and fully mediated by innovatism and self-uniqueness. However, materialism has no mediation on the impact of cognitive and affective attitude on purchase intention. The study also shows that innovatism has negative influence on repurchase intention, but self-uniqueness and materialism has significant positive influence.

Date: 2021
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