What Determines Tourist Adoption of Hotel Websites for Online Hotel Bookings?: An Empirical Analysis by Taking E-Trust as a Mediator

Suman Lata and Anil Kumar
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Suman Lata: Amity Institute of Tourism and Travel, Amity University, Noida, India
Anil Kumar: School of Business and Economics, Westminster International University in Tashkent, Uzbekistan

International Journal of Asian Business and Information Management (IJABIM), 2021, vol. 12, issue 3, 1-17

Abstract: The online purchase through web channels regarding travel related product services have really taken an unprecedented growth. The objectives of the study is to determine how information quality available on the websites of the hotels influence the intentions of customers of online bookings. Furthermore, the study also seeks to analyze how etrust as mediator influence the customer online booking intention.A simple random sampling technique used to collect the data with help of a questionnaire as the data collection tool to survey the customers in Delhi. The total valid sample size was 400. The framework and hypotheses were tested using PLS-SEM empirically. The paper found significant and positive relation between information quality and online hotel booking intentions of users whereas the relation between source credibility and online hotel booking intentions found insignificant. In addition, etrust partially mediate between information quality and online booking intentions through hotel website and no mediation between source credibility and online hotel booking intentions.

Date: 2021
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