Interactive Strategies for Cultural Heritage Tourism and Macau City Development: The Tourists’ Perspectives

Aliana M. W. Leong and Jacky X. Li
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Aliana M. W. Leong: Macau University of Science and Technology, China
Jacky X. Li: Macau University of Science and Technology, China

International Journal of Asian Business and Information Management (IJABIM), 2010, vol. 1, issue 4, 1-19

Abstract: This paper examines the cultural heritage resources of Macau in tandem with the city’s development. The investigation encompasses the actual condition of Macau’s cultural heritage tourism and the challenges and opportunities for its future development. Based on the experiences of other countries, the authors set strategic goals, provide an overall path and developmental strategies, and create a scientific structure with a framework built on theory and practice. The necessity and viability of cultural heritage tourism in cultivating and enhancing the city’s competitiveness as a tourism destination is argued. Based on a survey of visitors to Macau, the researchers gain an understanding of the tourists’ behavior, awareness and evaluation of scenic spots that are part of the cultural heritage tour.

Date: 2010
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