The Management System of Enterprises’ Intellectual Property Rights: A Case Study from China

Tao Xiaohui, Zhang Yaohui and Zhou Yi
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Tao Xiaohui: Jinan University, China
Zhang Yaohui: Jinan University, China
Zhou Yi: NineStar Technology Co., Ltd., China

International Journal of Asian Business and Information Management (IJABIM), 2012, vol. 3, issue 1, 50-64

Abstract: Strengthening the management of IPRs (intellectual property rights) is one of the most important ways to improve an enterprise’s innovative capability. NST (NineStar Technology Co., Ltd, in Zhuhai, China) wins the recognition of both the domestic and the foreign markets through building an advanced IPRs management system to promote their products and institutional innovation, and to respond positively to foreign patents litigations. Based on the case of NST, combined with related literatures, this paper introduced the six components of an enterprise’s IPRs management system: information system, strategic system, establishing system, development system, protection system, and operation system.

Date: 2012
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