A Business Model Derived From the Chinese Context: A Case Study of “Brain Platinum”

Zhang Yaohui, Luo Lei and Xie Xuyang
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Zhang Yaohui: Jinan University, China
Luo Lei: Jinan University, China
Xie Xuyang: Jinan University, China

International Journal of Asian Business and Information Management (IJABIM), 2012, vol. 3, issue 3, 19-26

Abstract: The business success of “Brain Platinum” is a success of a business model based on thorough analysis of the Chinese context. Underlying its advertisements is a well designed business logic which embodies keen understanding of the Chinese situation and creation of customer value. Although there are numerous business models effective in different parts of the world, not every one could be made to work in China: only those that comply with the Chinese situation can grow and prosper in the soil of the Chinese market economy. The business model of the famous health product “Brain Platinum” is such a successful case.

Date: 2012
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International Journal of Asian Business and Information Management (IJABIM) is currently edited by Patricia Ordóñez de Pablos

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