The Role of Trust and Technology Acceptance Model(TAM) on Customer Acceptance of Mobile Banking: An Integrated Model to Improve Mobile Banking in Banking Sector-A Conceptual Paper

R. K. Srivastava, Sindhu Singh and Vivek Srivastava
Additional contact information
R. K. Srivastava: SYDENHAM Institute of Management Studies and Research and Entrepreneurship Education, B-ROAD, Churchgate, Mumbai,India
Sindhu Singh: K. J. Somaiya Institute of Management Studies and Research, Vidyavihar, Mumbai, India
Vivek Srivastava: CISCO Systems, Inc., San Jose, CA, USA
Authors registered in the RePEc Author Service: R. K. Srivastava ()

International Journal of Asian Business and Information Management (IJABIM), 2013, vol. 4, issue 1, 31-43

Abstract: This paper studies the need to integrate trust and Technology acceptance model (TAM) to understand the behaviour intention of the customer to use mobile banking. The present study focuses through literature review on trust related antecedents and technology related constructs and its influence on customer decision. It covers disposition to trust, institution-based trust, cognitive-base trust, security and privacy as five potential antecedents of trust. The study concludes that two technology attributes which are perceived ease of use and perceived usefulness to be beneficial for the usage of mobile banking. It suggests an integrated model that incorporates the five trust antecedents and two technology-related antecedents on its influence on customers’ decision to use mobile banking.

Date: 2013
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 018/jabim.2013010104 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jabim0:v:4:y:2013:i:1:p:31-43

Access Statistics for this article

International Journal of Asian Business and Information Management (IJABIM) is currently edited by Patricia Ordóñez de Pablos

More articles in International Journal of Asian Business and Information Management (IJABIM) from IGI Global
Bibliographic data for series maintained by Journal Editor ().