Revealing Customer Behavior on Smartphones

Mohammad Nabil Almunawar, Muhammad Anshari, Heru Susanto and Chin Kang Chen
Additional contact information
Mohammad Nabil Almunawar: School of Business and Economics, Universiti Brunei Darussalam, Bandar Seri Begawan, Brunei
Muhammad Anshari: Universiti Brunei Darussalam, Bandar Seri Begawan, Brunei
Heru Susanto: Universiti Brunei Darussalam, Bandar Seri Begawan, Brunei, Tunghai University, Taichung, Taiwan, & The Indonesian Institute of Sciences, Jakarta, Indonesia
Chin Kang Chen: School of Business and Economics, Universiti Brunei Darussalam, Bandar Seri Begawan, Brunei

International Journal of Asian Business and Information Management (IJABIM), 2015, vol. 6, issue 2, 33-49

Abstract: Recent development of mobile phones is very interesting as the new generation, known as “smart phones”, offer highly attractive features. The main advantage of smart phones is the ability to connect to the Internet from anywhere, consequently enabling them to remain continuously in touch with their social networks. This paper discusses how consumers in Brunei Darussalam (Brunei) responded to the survey of smart phones. A Theory of Reasoned Action Model is used to understand customers preference in choosing a specific product over the other. To assess the use of smart phones, the authors conducted surveys with consumers, stressing on product preferences, consumption behavior of smart phones, as well as opinions on the functionality of smart phones. The smart phone market in Brunei is dominated by the younger generation who is less sensitive towards price. In terms of usability, consumers prefer smart phones more than tablets or other mobile devices, the reason for their preference being the superior functional features which exist in smart phones.

Date: 2015
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 18/IJABIM.2015040103 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jabim0:v:6:y:2015:i:2:p:33-49

Access Statistics for this article

International Journal of Asian Business and Information Management (IJABIM) is currently edited by Patricia Ordóñez de Pablos

More articles in International Journal of Asian Business and Information Management (IJABIM) from IGI Global
Bibliographic data for series maintained by Journal Editor ().