Consumer Perception and Satisfaction Towards Internet Banking and Mobile Banking with Reference to Nationalized Banks in Rural India

M. L. Ashoka, T. S. Rakesh and S. Madhushree
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M. L. Ashoka: University of Mysore, Mysore, India
T. S. Rakesh: SDM College(Autonomous), Ujire, D.K(d), India
S. Madhushree: SDM College(Autonomous), Ujire, D.K(d), India

International Journal of Asian Business and Information Management (IJABIM), 2017, vol. 8, issue 4, 29-40

Abstract: Today, the Indian government is emphasising more on cash less transactions in order to eliminate black money activity in the market. In supporting to this internet and mobile banking is also one of the initiations steps taken by the nationalized banks. Even there are money private sectors banks are also coming up with innovative products of service to facilitate the customer in cashless transactions either in shopping, banking, payment of bills, recharges etc. This venture may be successful in the urban part of the India but making it reachable to the rural part is a big challenge. In this background, current study is focusing on the issues related to the internet and mobile banking usage and its impact on the consumers and their satisfaction towards the facilities offered by the nationalized banks in the rural part of the India especially in the Belthangady taluk, Dakshina Kannada district, Karnataka.

Date: 2017
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