Effect of Online Second-Hand Shopping Experience on Repurchase Intention: Evidence From Indian Shoppers

Murali Swapana and Chandrasekaran Padmavathy
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Murali Swapana: VIT Business School, Vellore Institute of Technology (VIT), Vellore, India
Chandrasekaran Padmavathy: VIT Business School, Vellore Institute of Technology (VIT), Vellore, India

International Journal of Asian Business and Information Management (IJABIM), 2018, vol. 9, issue 4, 36-47

Abstract: Research on online shopping experience has been studied intensively over the past years. However, there are only few studies related to online second-hand shopping experience. The present study aims to investigate the effect of online second-hand shopping experience on trust, attitude, and repurchase intention. The results indicate that online second-hand shopping experience has a significant and positive effect on attitude, trust, and repurchase intention. Attitude and trust also have a positive influence on repurchase intention. This study provides implications to second-hand e-retailers to develop marketing strategies to retain the existing customers.

Date: 2018
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