Use of Contact Form in Development of Prosumer Innovations

Elżbieta A. Wyslocka, Waldemar Szczepaniak, Renata Biadacz and Dariusz Wielgórka
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Elżbieta A. Wyslocka: Faculty of Management, Czestochowa University of Technology, Czestochowa, Poland
Waldemar Szczepaniak: Faculty of Management, Czestochowa University of Technology, Czestochowa, Poland
Renata Biadacz: Faculty of Management, Czestochowa University of Technology, Czestochowa, Poland
Dariusz Wielgórka: Faculty of Management, Czestochowa University of Technology, Czestochowa, Poland

International Journal of Ambient Computing and Intelligence (IJACI), 2018, vol. 9, issue 2, 67-77

Abstract: Operations of modern companies involve adjusting offered products and services to requirements and expectations of customers which are changing permanently. In order to keep up with expectations of consumers, they are engaged in production, promotion and consumption of co-produced goods or services. This article focuses on the phenomenon of inter-prosumption, that is cooperation consumer – Internet user and manufacturer through web pages to develop new or improve existing products, which is in this case taste of food products or their better packaging. Creating product innovation by engaged consumers requires good communication between them and the manufacturer. Such communication is often possible through a website and a contact form.

Date: 2018
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