How to Market OR/MS Decision Support

Masayuki Ueda
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Masayuki Ueda: Sapporo University, Japan

International Journal of Applied Logistics (IJAL), 2010, vol. 1, issue 2, 23-36

Abstract: This research examines what decision makers must do to utilize OR/MS decision support. The author investigates OR/MS decision support from a new viewpoint of service. Firstly, OR/MS decision support provides information to aid in decision making, and it is shown that OR/MS decision support shares characteristics with service and can be considered a kind of service. This paper analyzes OR/MS decision support from the viewpoint of what is necessary for high quality service, and the issue of a communication gap is clarified. Through analyzing preceding research in OR/MS (Operations Research/Management Science), the author discovers a communication gap between decision makers and decision supporters. Finally, the author shows that it is effective to utilize “problem specification”, which is a decision-maker friendly description of problems proposed by research group including the author, as one approach to bridge the communication gap.

Date: 2010
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