Understanding Consumers' Behaviour when Using a Mobile Phone as a Converged Device

Po-Chien Chang
Additional contact information
Po-Chien Chang: RMIT University, Australia

International Journal of Advanced Pervasive and Ubiquitous Computing (IJAPUC), 2009, vol. 1, issue 1, 60-74

Abstract: The phenomenon of convergence has caused huge impact on the digital economy. Although this concept has attracted salient interests and discussions for two decades, it lacks of conceptual framework from the consumer perspectives. On the other hand, research on the adoption of mobile devices provided little information to the understanding of individual adoption of mobile phones as converged devices, such as the use of mobile phones for personal information management (PIM), entertainment, e-mail and commerce. For developing an empirical model, this research conducted 50 personal interviews. The results indicate individuals’ age and choices of device type/service plan significantly differentiate the extent use of mobile phones. The relative factors that may influence the use of mobile phones for a specific purpose are also identified. In summary, this research provides a preliminary study to the understanding of consumer behaviours and the development of convergent technologies.

Date: 2009
References: Add references at CitEc
Citations:

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 018/japuc.2009010104 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:japuc0:v:1:y:2009:i:1:p:60-74

Access Statistics for this article

International Journal of Advanced Pervasive and Ubiquitous Computing (IJAPUC) is currently edited by Tao Gao

More articles in International Journal of Advanced Pervasive and Ubiquitous Computing (IJAPUC) from IGI Global
Bibliographic data for series maintained by Journal Editor ().