A Primer for Conducting Survey Research using MTurk: Tips for the Field

Silvana Chambers, Kim Nimon and Paula Anthony-McMann
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Silvana Chambers: University of Texas at Tyler, Tyler, TX, USA
Kim Nimon: University of Texas at Tyler, Tyler, TX, USA
Paula Anthony-McMann: ETMC Regional Health Care System, Tyler, TX, USA

International Journal of Adult Vocational Education and Technology (IJAVET), 2016, vol. 7, issue 2, 54-73

Abstract: This paper presents best practices for conducting survey research using Amazon Mechanical Turk (MTurk). Readers will learn the benefits, limitations, and trade-offs of using MTurk as compared to other recruitment services, including SurveyMonkey and Qualtrics. A synthesis of survey design guidelines along with a sample survey are presented to help researchers collect the best quality data. Techniques, including SPSS and R syntax, are provided that demonstrate how users can clean resulting data and identify valid responses for which workers could be paid.

Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:igg:javet0:v:7:y:2016:i:2:p:54-73

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