Analysis of Dynamics Competitiveness by Using Strategic Groups Maps: Case of Furniture Industry

Hamed Aboutorab, Alireza Aslani and Mohsen Nazari
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Hamed Aboutorab: Faculty of Management, University of Tehran, Tehran, Iran
Alireza Aslani: Faculty of New Sciences and Technologies, University of Tehran, Tehran, Iran
Mohsen Nazari: Faculty of Management, University of Tehran, Tehran, Iran

International Journal of Business Analytics (IJBAN), 2018, vol. 5, issue 3, 52-66

Abstract: This chapter describes how in today's competitive world, the survival of businesses is highly dependent on satisfying the customers and responding to their demands. The furniture industry is one of the markets that consists high level of competition and customers in different groups. The industry has a rapid growth by improving the economic conditions and quality of life in the world. However, the capability and competitiveness of suppliers and retailers for domestic and imported products are a big challenge. This brings the importance of the strategic analysis approach to the industry. The aim of this article is to implement strategic group maps to understand the dynamics of the furniture market in a selected case study. The used method is the first in the furniture industry and the market analysis is based on the both suppliers/retailers and customers' viewpoints. The outputs show the furniture industry can be categorized in the five groups with specific required demand and strategy in each group.

Date: 2018
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