Best Practices of News and Media Web Design: An Analysis of Content Structure, Multimedia, Social Sharing, and Advertising placements

Sonya Zhang, Samuel Lee, Karen Hovsepian, Hannah Morgia, Kelli Lawrence, Natalie Lawrence and Ashish Hingle
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Sonya Zhang: California State Polytechnic University, Pomona, USA
Samuel Lee: California State Polytechnic University, Pomona, USA
Karen Hovsepian: California State Polytechnic University, Pomona, USA
Hannah Morgia: California State Polytechnic University, Pomona, USA
Kelli Lawrence: California State Polytechnic University, Pomona, USA
Natalie Lawrence: California State Polytechnic University, Pomona, USA
Ashish Hingle: California State Polytechnic University, Pomona, USA

International Journal of Business Analytics (IJBAN), 2018, vol. 5, issue 4, 43-60

Abstract: As more print media move to online, news and media websites have evolved with increasing complexity in content, design, and monetization strategies. In this article, the authors examined and reported the web design patterns of 150 leading news and media websites in six different categories: TV news, online newspapers, online magazines, and technology news, sports news, and business news, using 28 analytics metrics in four dimensions: content structure, multimedia, social sharing, and advertising placements.

Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jban00:v:5:y:2018:i:4:p:43-60

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