13 Organizations' Attempts to Become Data-Driven

Mikael Berndtsson, Christian Lennerholt, Thomas Svahn and Peter Larsson
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Mikael Berndtsson: University of Skövde, Skövde, Sweden
Christian Lennerholt: University of Skövde, Skövde, Sweden
Thomas Svahn: Advectas AB, Malmö, Sweden
Peter Larsson: Advectas AB, Malmö, Sweden

International Journal of Business Intelligence Research (IJBIR), 2020, vol. 11, issue 1, 1-21

Abstract: Becoming a data-driven organization is a vision for several organizations. It has been frequently mentioned in the literature that data-driven organizations are likely to be more successful than organizations that mostly make decisions on gut feeling. However, few organizations make a successful shift to become data-driven, due to a number of different types of barriers. This article investigates, the initial journey to become a data-driven organization for 13 organizations. Data has been collected via documents and interviews, and then analyzed with respect to: i) how they scaled up the usage of analytics to become data-driven; ii) strategies developed; iii) barriers encountered; and iv) usage of an overall change process. The findings are that most organizations start their journey via a pilot project, take shortcuts when developing strategies, encounter previously reported top barriers, and do not use an overall change management process.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jbir00:v:11:y:2020:i:1:p:1-21

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