Reimagining Marketing Campaigns in Kuwait: A Theoretical Exploration of Digital Transformation Through a Business Intelligence Lens

Rashed Alhaimer, Afnan N. Alkhaldi, Eisa Alharbi and Batal Almutairi
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Rashed Alhaimer: Arab Open University, Kuwait
Afnan N. Alkhaldi: Arab Open University, Kuwait
Eisa Alharbi: Arab Open University, Kuwait
Batal Almutairi: Arab Open University, Kuwait

International Journal of Business Intelligence Research (IJBIR), 2025, vol. 16, issue 1, 1-30

Abstract: The integration of digital technologies has significantly reshaped marketing campaigns in Kuwait, where digital tools increasingly supplement or replace traditional outreach. In this paper, the authors offer a theoretical exploration of how digital transformation impacts marketing across business, political, and governmental sectors. Using secondary data and existing literature, the authors examine how platforms like social media, artificial intelligence, and analytics systems enhance engagement, personalization, and campaign efficiency. These technologies contribute to business intelligence by supporting real-time interaction and data-driven decision-making. However, challenges such as technological integration, regulatory uncertainty, and cultural factors persist. The study concludes with insights and future research directions focused on intelligence-driven innovation.

Date: 2025
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