Utilizing Business Intelligence to Enhance Online Education at For-Profit and Non-Profit Institutions

Ehi Aimiuwu and Sanjay Bapna
Additional contact information
Ehi Aimiuwu: Department of Information Sciences & Systems, Morgan State University, Baltimore, MD, USA
Sanjay Bapna: Department of Information Sciences & Systems, Morgan State University, Baltimore, MD, USA

International Journal of Business Intelligence Research (IJBIR), 2013, vol. 4, issue 1, 29-42

Abstract: With the increase in the demand of online education, especially for working people, there is a need for institutions that offer online education to identify, target, and market their services to people who are in need of furthering their education or who would be interested in using online education to advance their careers. The aim of this paper is to explore how Business Intelligence (BI) can be utilized to enhance online education for profit and non-profit organizations. The goal is to identify, target, and market online education to an audience who may not have thought of online education, but will appreciate the opportunity.

Date: 2013
References: Add references at CitEc
Citations:

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 4018/jbir.2013010103 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jbir00:v:4:y:2013:i:1:p:29-42

Access Statistics for this article

International Journal of Business Intelligence Research (IJBIR) is currently edited by Ana Azevedo

More articles in International Journal of Business Intelligence Research (IJBIR) from IGI Global
Bibliographic data for series maintained by Journal Editor ().