Propose a Conceptual Model of Adaptive Competitive Intelligence (ACI)

Sareh Mohammadalian, Eslam Nazemi and Mohammad Jafar Tarokh
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Sareh Mohammadalian: Faculty of Electrical and Computer Engineering, Shahid Beheshti University, Tehran, Iran
Eslam Nazemi: Faculty of Electrical and Computer Engineering, Shahid Beheshti University, Tehran, Iran
Mohammad Jafar Tarokh: Faculty of Industrial Engineering, Khajeh Nasir Toosi University, Tehran, Iran

International Journal of Business Intelligence Research (IJBIR), 2013, vol. 4, issue 4, 22-32

Abstract: In recent years, competitive changes and pressure on business environment have increased importance of competitive fields. Competitive intelligence is one of the commercial tools available in this field. It extracts helpful information from competitive environment and, after accurate analysis, generates effective strategies for the organization. High speed of changes, uncertainty, complexity and so on are among the characteristics of competitive environments. Consequently, approach of competitive intelligence must be adaptable to any kind of changes occurring in the competitive environment. In this paper, a conceptual model was presented for adaptive competitive intelligence. The proposed model which was a conceptual model was evaluated along the paper and the results were discussed. Increasing sustainability of competitive power was one of the most important outcomes of the recommended model.

Date: 2013
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