When Competitive Intelligence Meets Geospatial Intelligence

Christophe Othenin-Girard, Manon G. Guillemette, Eric Foley and Claude Caron
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Christophe Othenin-Girard: Faculty of Management, Université de Sherbrooke, Sherbrooke, Canada
Manon G. Guillemette: Faculty of Management, Université de Sherbrooke, Sherbrooke, Canada
Eric Foley: Faculty of Management, Université de Sherbrooke, Sherbrooke, Canada
Claude Caron: Faculty of Management, Université de Sherbrooke, Sherbrooke, Canada

International Journal of Business Intelligence Research (IJBIR), 2015, vol. 6, issue 2, 33-54

Abstract: Given current economic uncertainties, organizations need to efficiently generate new knowledge and incorporate it into their products and services. In this regard, competitive intelligence provides such strategic knowledge to support the creation of competitive advantages. Part of the knowledge created by competitive intelligence concerns the geographical components forming the basis of geospatial analysis. This study sought to identify, among some 40 competitive analytical methods, those that may be enhanced by geospatial intelligence capabilities. To this end, the authors identified the key subject area of each competitive analytical method and the key spatial analysis operations with geospatial intelligence capability, and then they identified those with a strong potential for providing more strategic knowledge when used in combination. They provide various case scenarios to support their propositions. The results demonstrate that geospatial intelligence may leverage competitive intelligence by more efficiently highlighting business opportunities.

Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jbir00:v:6:y:2015:i:2:p:33-54

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