Exploiting Business Intelligence for Strategic Knowledge Management: A German Healthcare Insurance Industry Case Study

Martin George Wynn and Daniel Brinkmann
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Martin George Wynn: University of Gloucestershire, UK
Daniel Brinkmann: University of Gloucestershire, Cheltenham, UK

International Journal of Business Intelligence Research (IJBIR), 2016, vol. 7, issue 1, 11-24

Abstract: In the German healthcare industry, Business Intelligence systems play a crucial role. For one major health insurance company (discussed here as an alias - AK Healthcare), the deployment of Business Intelligence applications has supported sustained growth in turnover and market share in the past five years. In this article, these tools are classified within an appropriate conceptual framework which encompasses the organisation's information infrastructure and associated processes. Different components of the framework are identified and examples are given - systems infrastructure, data provision/access control, the BI tools and technologies themselves, report generation, and information users. The use and integration of Business Intelligence tools in the strategy development process is then analyzed. Finally, the key functions and features of these tools for strategic knowledge management are discussed. Research findings encompass system access, report characteristics, and end-users profiles and capabilities.

Date: 2016
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