Web Analytics for Knowledge Creation: A Systematic Review of Tools, Techniques, and Practices

Vikas Kumar and Gabriel Ayodeji Ogunmola
Additional contact information
Vikas Kumar: Chaudhary Bansi Lal University, Opposite Education Board, Bhiwani-127021, Haryana, India
Gabriel Ayodeji Ogunmola: School of Business Studies, Sharda University, Greater Noida, India

International Journal of Cyber Behavior, Psychology and Learning (IJCBPL), 2020, vol. 10, issue 1, 1-14

Abstract: Digitization efforts across the world have resulted in the need for businesses to own a website. All Fortune 500 companies run websites for either information dissemination or for transacting business. This has led to the increase in the number of websites as well as a growing competition to outdo each other. In order to gain competitive advantage, businesses need to have a detailed track of the activities going on their website to suffice their decisive knowledge. However, to monitor and to optimise the website performance, organisations need strong web analytics tools and skills. This work presents a comprehensive review of the web analytics tools and techniques, which are vital to report the website performance and usage. Present day practices of web analytics have been outlined from the perspective of business organisations, with suitable examples. A comparative analysis of the most important web analytics tools have been presented, including the free as well as subscription based tools. Future challenges and opportunities to web analytics practices have also been presented.

Date: 2020
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 18/IJCBPL.2020010101 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jcbpl0:v:10:y:2020:i:1:p:1-14

Access Statistics for this article

International Journal of Cyber Behavior, Psychology and Learning (IJCBPL) is currently edited by Nadia Mansour Bouzaida

More articles in International Journal of Cyber Behavior, Psychology and Learning (IJCBPL) from IGI Global
Bibliographic data for series maintained by Journal Editor ().