Continued Usage and Dependency of Smartphones

Salini Rosaline and Samuel Johnson
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Salini Rosaline: VIT-AP School of Business, VIT-AP University, Andhra Pradesh, India
Samuel Johnson: VIT-AP School of Business, VIT-AP University, Andhra Pradesh, India

International Journal of Cyber Behavior, Psychology and Learning (IJCBPL), 2020, vol. 10, issue 1, 41-53

Abstract: Smartphones have become an integral part of everyone's life. Being a powerful communication device, the number of subscribers is persistently increasing every year. Younger generation are often the early adopters of smartphones. Because of its educational and entertaining options students have adopted them easily. This study aims to identify the factors that lead to student dependency on smartphones and thus leading to continued usage. The data was collected from undergraduate students and was analysed using structural equation modelling (SEM). The results of the study show that performance expectancy, social needs, social influence, convenience has a positive relationship on dependency on smartphones and dependency on smartphones has a positive relationship on continued usage of smartphones. The findings have led to theoretical and practical implications and future researches are suggested.

Date: 2020
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International Journal of Cyber Behavior, Psychology and Learning (IJCBPL) is currently edited by Nadia Mansour Bouzaida

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