Exploring the Relationships Among Gratifications-Sought, Social Media Usage, and Social Support Among Chinese Temporary Migrants: A Uses and Gratifications 2.0 Perspective

Yuan Wang
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Yuan Wang: The University of Maryland, College Park, USA

International Journal of Cyber Behavior, Psychology and Learning (IJCBPL), 2021, vol. 11, issue 3, 15-27

Abstract: Based on a uses and gratifications 2.0 approach, this study identified three social and psychological gratifications (i.e., entertainment, information seeking, socializing) and four affordance-related gratifications (i.e., immediate contacts, controllability, bandwagon, and being there) that motivated Chinese temporary migrants to use social media. Both types of gratifications were positively linked to social media usage among temporary migrants. Social media usage positively predicted social support, while different patterns of social media usage were related to different types of social support.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jcbpl0:v:11:y:2021:i:3:p:15-27

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International Journal of Cyber Behavior, Psychology and Learning (IJCBPL) is currently edited by Nadia Mansour Bouzaida

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