Lead Generation and E-Health: Searching a New Framework

Mohammad Ali Abdolvand, Mehdi Behboudi and Hamideh Mokhtari Hasanabad
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Mohammad Ali Abdolvand: Department of Business Management, Islamic Azad University, Tehran, Iran
Mehdi Behboudi: Department of Business Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran
Hamideh Mokhtari Hasanabad: Department of Business Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran

International Journal of Cyber Behavior, Psychology and Learning (IJCBPL), 2013, vol. 3, issue 3, 62-66

Abstract: The emergence of lead generation companies has created a tremendous change in the world of data collection. This opportunity has enhanced the possibility of tracing and offering classified packages of user behavior in the virtual world. As such, this paper aims at discovering the possible connections between the lead generation and electronic health. The recent trends were followed to present the main research interests in this area. This study presents a theoretical framework to find out about the use of lead generation facilities in e-health area. At the end, managerial implications have been proposed for better presenting the practical aspects of the capacities of lead generation for the advancement of business practice.

Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jcbpl0:v:3:y:2013:i:3:p:62-66

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