The Structure and Characteristics of Adolescents' Motivation in Micro-Blog Use

Li Lei, Xing Tan and Wei Wang
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Li Lei: Department of Psychology, Renmin University of China, Beijing, China & School of Psychology, Central China Normal University, Wuhan, China
Xing Tan: Department of Psychology, Renmin University of China, Beijing, China
Wei Wang: Department of Psychology, Renmin University of China, Beijing, China

International Journal of Cyber Behavior, Psychology and Learning (IJCBPL), 2014, vol. 4, issue 2, 76-85

Abstract: The present study aims to clarify the structure of adolescents' motivations in micro-blog use and develop the corresponding scale. The results show that: (1) Adolescents' motivation in using micro-blog contains 14 items which can be classified into four dimensions, namely Show-Extrication, Convenience-Communication, Information-Sociality, and Leisure-Expression. The scale is of good reliability and validity; (2) Girls' motivation is significantly higher than boys' in the dimensions of Show-Extrication, Convenience-Communication, and Information-Sociality, and in terms of Information-Sociality, the motivation of the second-year high school students are significantly higher than that of the first-year and third-year high school students.

Date: 2014
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