Fix Factor Structure of Online Shopping Skills in NFC Positive Segment Consumers

Prashant Verma and Shruti Jain
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Prashant Verma: Centre for Management Studies, NIILM, Greater Noida, India
Shruti Jain: Centre for Management Studies, NIILM, Greater Noida, India

International Journal of Cyber Behavior, Psychology and Learning (IJCBPL), 2014, vol. 4, issue 3, 53-71

Abstract: This article attempts to identify dimensions of online shopping skills, which operate in respondents positive on need for cognition (NFC). Both EFA and CFA suggests six factors; preference for being advance user, confident user of latest in information technology, using IT as tool for knowledge exploration, ability to assess behaviour of program, efficient end user and knowledge of hardware. Respondent under ‘confident users of latest in information technology' has shown significant difference in online shopping behaviour.

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jcbpl0:v:4:y:2014:i:3:p:53-71

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