Communicative Competency Development for High-School Students with a Multimedia Learning Strategy

Bertha Alicia Benítez Arellano, Lorena Yadira Alemán de la Garza and Marcela Georgina Gómez Zermeño
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Bertha Alicia Benítez Arellano: Centro de Bachillerato Tecnológico industrial y de servicios No. 166, Jiutepec, Mexico
Lorena Yadira Alemán de la Garza: Tecnológico de Monterrey, Monterrey, México
Marcela Georgina Gómez Zermeño: Tecnológico de Monterrey, Monterrey, México

International Journal of Cyber Behavior, Psychology and Learning (IJCBPL), 2015, vol. 5, issue 4, 18-30

Abstract: In this research, the authors carried out the design, development and implementation of a multimedia learning strategy supported on the Web. The investigation is quantitative, with control and experimental group. To compare the results of the experiment, four instruments were applied for data collection: a questionnaire of general data, a questionnaire of use and management of ITC, a knowledge test (pre-test and post-test) and a questionnaire for assessment and evaluation of the web page as support for a multimedia learning strategy. Results show that the implementation of a multimedia learning strategy contributes to the development of communication competencies, increases student's knowledge related to the topic, their skills in recognizing types of text from its structure; to construct meaning from text by activating prior knowledge and skills to create learning and increasing their interest, and having a positive and open attitude due to multimedia material used.

Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jcbpl0:v:5:y:2015:i:4:p:18-30

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International Journal of Cyber Behavior, Psychology and Learning (IJCBPL) is currently edited by Nadia Mansour Bouzaida

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