Online Gambling Advertising and the Third-Person Effect: A Pilot Study

Frederic Guerrero-Solé, Hibai Lopez-Gonzalez and Mark D. Griffiths
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Frederic Guerrero-Solé: Universitat Pompeu Fabra, Barcelona, Spain
Hibai Lopez-Gonzalez: Nottingham Trent University, Nottingham, UK
Mark D. Griffiths: International Gaming Research Unit, Psychology Division, Nottingham Trent University, Nottingham, UK

International Journal of Cyber Behavior, Psychology and Learning (IJCBPL), 2017, vol. 7, issue 2, 15-30

Abstract: Gambling disorder is known to have a negatively detrimental impact on affected individual's physical and psychological health, social relationships, and finances. Via remote technologies (e.g., Internet, mobile phones, and interactive television), gambling has come out of gambling venues and has brought the potential for online gambling to occur anywhere (e.g., the home, the workplace, and on the move). Alongside the rise of online gambling, online gambling advertising have spread throughout all type of media. In a sample of 201 Spanish university students, the present study explored the perceived influence of online gambling advertising. More specifically it examined the Third-Person Effect (TPE), and its consequences on individuals' willingness to support censorship or public service advertising. The findings demonstrate that despite the difference on the perception of the effects of online gambling advertising, it scarcely accounts for the behavioural outcomes analysed. On the contrary, awareness of problem gambling and, above all, paternalistic attitudes appear to explain this support.

Date: 2017
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