Mediated Hook-Up: Gratifications and Psychological Attributes as Predictors of Chinese College Students' Hook-up Behaviors

Yuchao Zhao and Yuan Wang
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Yuchao Zhao: The Chinese University of Hong Kong, Hong Kong
Yuan Wang: The University of Maryland, College Park, USA

International Journal of Cyber Behavior, Psychology and Learning (IJCBPL), 2018, vol. 8, issue 3, 48-64

Abstract: This study explores the uses and sought gratifications of MoMo—a location-based real-time app, among Chinese college students seeking for hook-ups. The results show that MoMo users were motivated by two gratifications—sexual freedom and online inclusion. Results from regression analysis illustrated that loneliness was a strong predictor of both gratifications. Additionally, loneliness, self-esteem, and to a lesser extent, both gratifications significantly predicted patterns of MoMo usage for hook-up. This study has filled the research gap between the examination of youth-hook-up app relationship in China and the exploration of heterosexual college community's gratifications-sought from MoMo use.

Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jcbpl0:v:8:y:2018:i:3:p:48-64

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International Journal of Cyber Behavior, Psychology and Learning (IJCBPL) is currently edited by Nadia Mansour Bouzaida

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