The Privacy Paradox in the Big Data Era? No Thanks, We Are the E-People: The E-People in the Big Data Era

Marco Vassallo
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Marco Vassallo: CREA - Research Centre for Agricultural Policies and Bio-Economy, Rome, Italy

International Journal of Cyber Behavior, Psychology and Learning (IJCBPL), 2019, vol. 9, issue 3, 32-47

Abstract: The objective of this work is to propose a new perspective in understanding the phenomenon of online behaviors, termed the privacy paradox, i.e., worry on preserving personal data and contents, but a little attention to disclose them, and thus introducing the new definition of e-people. The provocative hypothesis of this study regards the internet users who, in the Big Data era, are affected by a common covariation of being e-popular/e-visible, e-narcissist, e-(socially)-accepted, e-remembered. These e-behaviors will be conceptually gathered under the term of Achilles' paradigm. A structured web-questionnaire was submitted to a convenience sample of 198 internet users. First and second-order confirmatory factor analyses together with latent means models concretely supported the existence of the Achilles' paradigm and its impact on the privacy paradox concerns. As a result, the privacy paradox is not an effective paradox anymore: self-disclosing privacy online seems to be a well-accepted behavior.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jcbpl0:v:9:y:2019:i:3:p:32-47

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