The Motivation/Attitude-Driven Behavior (MADB) Model in E-Learning and the Effects on Mouse Dynamics

Yee Mei Lim, Aladdin Ayesh and Martin Stacey
Additional contact information
Yee Mei Lim: Tunku Abdul Rahman University College, Kuala Lumpur, Malaysia
Aladdin Ayesh: De Montfort University, Leicester, UK
Martin Stacey: De Montfort University, Leicester, UK

International Journal of Cognitive Informatics and Natural Intelligence (IJCINI), 2016, vol. 10, issue 3, 38-52

Abstract: This paper presents the application of Motivation/Attitude-driven Behavior (MADB) model proposed by Wang (Wang, 2007a) in the e-learning context. The authors' work demonstrates how mathematical models and formal cognitive processes is developed based on menu search task. The effects of menu design on stress perceptions, motivation and attitudes during the search tasks are being examined. The correlations between emotion (stress perception), motivation, attitude, decision, behavior and mouse behavior are studied. The authors' findings are consistent with what was proposed by Wang. They also found that behavior is significantly correlated to mouse dynamics, such as mouse speed, mouse idle duration and mouse left click rate. Generally strong behavior strength results in slower mouse movements. The significant effect of behavior on mouse dynamics may be caused by motivation and decision, but not attitude and stress perception.

Date: 2016
References: Add references at CitEc
Citations:

Downloads: (external link)
https://services.igi-global.com/resolvedoi/resolve ... 18/IJCINI.2016070104 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jcini0:v:10:y:2016:i:3:p:38-52

Access Statistics for this article

International Journal of Cognitive Informatics and Natural Intelligence (IJCINI) is currently edited by Kangshun Li

More articles in International Journal of Cognitive Informatics and Natural Intelligence (IJCINI) from IGI Global
Bibliographic data for series maintained by Journal Editor ().