International Journal of Customer Relationship Marketing and Management (IJCRMM)

2010 - 2025

Current editor(s): Riyad Eid

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Volume 16, issue 1, 2025

Green Marketing and Greenwashing Effects on Consumer Purchase of Electric Cars: The Moderating Role of Environmental Knowledge pp. 1-21

Sisi Li, Mohamad Saifudin Mohamad Saleh and Miao Huang

Personal and Social Motivations of Second Hand Luxury Consumption Among Millennials pp. 1-16

Imene Becheur, Eya Atallah and Oula Bayarassou

Volume 15, issue 1, 2024

Do Green Human Resource Management Practices Improve Sustainable Performance?: Empirical Evidence From Egyptian Private Hospitals pp. 1-20

Nehal M. Allam and Marwa M. Mansour

From Digital Platform Capabilities to Firm Performance: A Mediation Approach Based on Firm Agility and Network Capabilities pp. 1-24

Faouzi M. Ayadi, Thamir H. Alaskar, Wassim Aloulou and Amin Khalil Alsadi

Gender Depictions in TV Advertising in the Gulf: Any Sign of Change? pp. 1-15

Ali Khalil

Examining the Effects of Gender and Work Experience on the Relationship Between Social Intelligence, Job Satisfaction, and Service Employee Engagement pp. 1-23

Fakher Moncef Jaoua, Elsayed Sobhy Ahmed Mohamed, Abdullah Abdulaziz Alhumud and Yasser A. El-Kassrawy

The Impact of Advertising Appeal on Real Estate Purchase Intention pp. 1-16

Nilakshika Madhumali Subasinghe and Sudath Weerasiri

Exploring the Impact of Combining Neuromarketing and AI Adoption on the Perceived Effectiveness of Social Media Advertising Campaigns: An Overview of the Literature and a Proposed Framework pp. 1-28

Abdullah Nabeel AlRoshoud and Hatem Osman El-Gohary

Volume 14, issue 1, 2023

Effect of Instagram Influencer Parasocial Relationship on Follower Behaviors: A Moderated Moderation Model of Expertise and Involvement pp. 1-20

Sara Al Sulaiti and Mohamed Slim Ben Mimoun

Electronic Loyalty of Islamic Banks in Saudi Arabia: Do E-CRM Practices Matter? pp. 1-15

Layla Hodaed Alsheikh

Customer Loyalty Programmes in South Africa: Past, Present and Future Trajectories pp. 1-16

Nicole Bronwin Morrison, Richardson Shambare and Tarisai Fritz Rukuni

The Impact of Customer Relationship Marketing on Customer Loyalty: Evidence From the Banking Sector pp. 1-17

Florinda Zegullaj, Jusuf Zeqiri, Nail Reshidi and Hyrije Abazi-Alili

The Impact of Attitude Towards Online Shopping in Strengthening the Relationship Between Online Shopping Experience and E-Customer Engagement pp. 1-25

Bilal Ahmad Ali Al-Khateeb, Fakher Moncef Jaoua and Elsayed Sobhy Ahmed Mohamed

The Relationship Between Social CRM Adoption and Competitive Advantage: A Study During the COVID-19 Outbreak pp. 1-21

Omar A. Alghamdi

Volume 13, issue 1, 2022

Understanding Factors Affecting Smart Classroom Adoption: An Empirical Investigation in Saudi Arabia Higher Education pp. 1-13

Maram Saeed Alzaidi

An Exploration of the Effect of Customer Relationship Management on Organizational Performance in the Banking Sector pp. 1-16

Jalal Rajeh Hanaysha and Khawaja Khalid Mehmood

Mobile Application for Tourism: The Case of Egypt pp. 1-29

Safaa Hussein and Eman Ahmed

Do Materialistic Consumers Buy More During the COVID-19 Pandemic?: Social Consumption Motivation of Anxious Malaysians in the Face of Existential Threat of Death pp. 1-18

Seong-Yuen Toh, Siew-Wai Yuan and Ranita Kaur

Studying the Drivers of Consumer Behavioural Engagement With Social Media Brand-Related Content pp. 1-24

Reham Shawky Ebrahim

Search and Compare Drives Satisfaction: Virtues of Online Ticketing for Air Travelers pp. 1-20

Pranay Verma

A Mixed-Method Approach to Examining the Drivers and Outcomes of Citizen Trust Towards E-Government pp. 1-27

Ahmed Saiedalameen M. Almamy, Atul Mishra and Dababrata Chowdhury

Examining Retailing Sustainability in the QR Code-Enabled Mobile Payments Context During the COVID-19 Pandemic pp. 1-22

Hawazen Alamoudi

A Moderation and Mediation Model of Social Media Marketing and Brand Loyalty Among Smartphone Users in Egypt pp. 1-21

Omnia A. Hilal

Entrepreneurial Leadership and Creativity in Projects: A Moderated-Mediation Mechanism pp. 1-14

Alam Sayyam, Syed Mohsin Ali Shah, Muhammad Adil and Muhammad Haroon Ur Rashid

How CSR Activities Affect Student Attitudinal and Behavioral Loyalty in the Lebanese Educational Sector? pp. 1-17

Rania B. Mostafa and Leila Hamieh

Customer Satisfaction and Loyalty for Online Food Service Providers in Jharkhand State: An Empirical Study pp. 1-23

Anand Prasad Sinha, Praveen Srivastava, Ashok Kumar Asthana, Sanjiv Kumar Srivastava and Aditi K. Nag

Antecedents and Consequences of Job Embeddedness in the Egyptian Hospitality Context pp. 1-15

Sameh Abd-elMaksoud Aboul-Dahab

Social Media User-Influencer Congruity: An Analysis of Social Media Platforms Parasocial Relationships pp. 1-26

Nida Tafheem, Hatem El-Gohary and Rana Sobh

Volume 12, issue 4, 2021

The Influence of Green Human Resources Practices on Sustainable Performance in the Egyptian Hotels pp. 1-16

Sameh Abd-elMaksoud Aboul-Dahab and Badawy Saied

Model for Antecedents of Attitude and Price on the Purchase Intention of Consumers and Trade of Counterfeit Luxury Products pp. 17-30

Ghulam Muhammad Kundi and Yasir Hayat Mughal

The Biopolitics of Transformation to ERM Technologies: A Case From Egypt pp. 31-45

Ahmed Diab and Abdelmoneim Bahyeldin Mohamed Metwally

Developing Future Leaders: Evidence of Talent Management Planning pp. 46-60

Rashed A. Alzahmi, Hanan AlMazrouei and Robert Zacca

Examining the Relationship Among Counterfeit Product, Consumer Buying Behavior, and Sustainable Tourism Development pp. 61-75

Tamer Ayad, Ibrahim Abdelhamed Elshaer, Mohamed A. Moustafa and Alaa M. Shaker

The Extent of Pilgrims and Umrah Performers' Reliance on the Mobile Exhibition Using Hologram Technology During the Performance of the Rituals pp. 76-96

Osman Bakur Gazzaz and Hamza Saad Mohamed

Testing and Validating Youth Leaders' Competencies in the UAE Governmental Organizations pp. 97-111

Shamsa Almarri

Volume 12, issue 3, 2021

Developing Sustainable Performance Measurement System for Emerging Quick Service Restaurant Chains pp. 1-19

Ibrahim A. Elshaer, Remon S. Fouad and Abu Elnasr E. Sobaih

Impact of Customer Relationship Management on Tourist Satisfaction, Loyalty, and Retention: Saint Martin's Island pp. 20-37

Syed Moudud-Ul-Huq, Runa Akter, Md. Shahed Mahmud and Noman Hasan

Antecedents and Outcomes of Information Privacy Concerns in the Saudi Arabia Social Networking Context pp. 38-48

Mohammed A. Alarefi

Patterns and Motivations Predicting Mobile Hard News and Soft News Consumption: The Case of the UAE pp. 49-66

Hamza Saad and Mahinaz Hamza

The Impact of CEO Narcissism and Counterproductive Work Behaviors in Involvement of Middle Managers in the Strategy Process pp. 67-86

Fakher Jaoua and Elsayed Sobhy Ahmed Mohamed

Volume 12, issue 2, 2021

Does Cultural Brand Sponsorship Pay Off? pp. 1-16

Eun-Mi Lee and Sungjoon Yoon

Electronic Word of Mouth (eWOM) and Makeup Purchase Intention Among Gen-Z Females: The Serial Mediating Effect of Brand Image and Brand Integrity pp. 17-35

Sheena Lovia Boateng

Transformational Leadership and Employee Satisfaction: Testing a Moderated-Mediation Model of Perceived Organizational Support, Workload, and Work Engagement pp. 36-52

Majed Alsolamy

The Impact of Customer Experience and Relationship Quality on Corporate Reputation in the Hotel Sector pp. 53-79

Elsayed Sobhy Ahmed Mohamed

Factors Influencing Consumer Intentions to Adopt E-Payment Systems: Empirical Study pp. 80-99

Ahmed Al-Dmour, Hani H. Al-Dmour, Rewan Brghuthi and Rand H. Al-Dmour

Volume 12, issue 1, 2021

Understanding Ethical and Other SMEs Internationalisation Determinants and Its Impact on Business Performance: A Primary Attempt to Understand Malaysian SMEs Internationalisation pp. 1-27

Adyzakrie Mohamad Zaki, Hatem El-Gohary and David Edwards

Bidirectional Relationship Between Cash Holdings and Financial Performance for Banks in the MENA Region pp. 28-43

Sherif El-Halaby, Sameh Aboul-Dahab and Nuha Bin Qoud

The Impact of External Personnel Marketing Strategy on Brand Awareness of Customers: The Case of Technological Universities in Egypt pp. 44-64

Einas Elabbasy

The Anti-Consumption Effect on the Car-Sharing Utility pp. 65-83

Lee Heejung

Tactics for Influencing the Consumer Purchase Decision Process Using Instagram Stories: Examples From Around the World pp. 84-101

Hale Fulya Yüksel and Erkan Akar