The Role of Social Media Competencies in Effective Teaching and Teacher Performance

Irameet Kaur, Charu Shri and K. M. Mital
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Irameet Kaur: The Northcap University, Gurgaon, India
Charu Shri: The Northcap University, Gurgaon, India
K. M. Mital: The Northcap University, Gurgaon, India

International Journal of Digital Literacy and Digital Competence (IJDLDC), 2015, vol. 6, issue 4, 1-12

Abstract: The “Digital India” is leading to mass harnessing of the power of social media in every industry including the academic fraternity. The vast reach of social media is now being captured by academicians worldwide and educators are actively adopting various social media tools for personal and professional use. However, with the multitude of available approaches and pedagogical ways, it becomes a challenge to select the most appropriate one for teaching related activities. The papers attempts to identify and analyse the social media competencies and their effect on the knowledge, skill and attitude to produce superior performance by teachers. The statistical technique of Structural Equation Modelling has been applied to develop a model. It was inferred that social media competencies have a significant impact on the core competencies of teachers to achieve superior performance. The results suggest that the use of social media should be encouraged and appropriate strategies should be devised for its usage to make learning more interesting and informative.

Date: 2015
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