Evaluating the Effects of Personality on Continuance Intention of Online User: An Empirical Study of Online Forum System in Taiwan

Chorng-Shyong Ong and Michael Yu-Ching Lin
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Chorng-Shyong Ong: Department of Information Management, National Taiwan University, Taipei, Taiwan
Michael Yu-Ching Lin: Ming Chuan University, Taipei, Taiwan

International Journal of E-Adoption (IJEA), 2018, vol. 10, issue 1, 34-52

Abstract: This article describes how personality traits have rarely been used to discuss the emerging topic of information systems continued usage. Confirmation and perceived usefulness constructs are the most salient factor in post-adoption researches and represents the essence of IS continuance model. This article proposes to connect personality traits to IS continued usage through exploring the relation of five-factor models to confirmation and perceived usefulness using appraisal theory of emotion as a lens. The results would be useful to IS designers, administrators or policy makers. A survey of 293 college students was examined using structural equation modeling analysis. The initial results showed some promising support for the effect of personality traits on the factor of confirmation but not on perceived usefulness.

Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jea000:v:10:y:2018:i:1:p:34-52

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