Exploring Supportive and Deterrent Factors on Online Shopping in a Developing Country

Tolga Pusatli and Ibrahim Akman
Additional contact information
Tolga Pusatli: Cankaya University, Turkey
Ibrahim Akman: Atilim University, Turkey

International Journal of E-Adoption (IJEA), 2020, vol. 12, issue 2, 42-62

Abstract: This study explores the influence of the reasons of individuals' supportive and deterrent behaviors against commercial usage of online media in the emerging market of Turkey. The supportive and deterrent factors are grouped in empirical categories as discouragement and encouragement, respectively. The impact of these factors on actual behavior were assessed via intermediary empirical category including the variables inefficiency, efficiency, intention, and subjective norm. A survey was conducted using a sample of 251 observations obtained from the visitors of three large/busy malls using purposive sampling. The multiple least-square regression was utilized to test the nature of the relationships between variables. Results indicated a significant discouraging impact of warranty, finance, habits, security on inefficiency perceptions, an encouraging impact of geography and convenience on efficiency perceptions. Significant behavioral impact of perceptions regarding inefficiency, efficiency, subjective norms, and intention on actual usage of online shopping was also observed.

Date: 2020
References: Add references at CitEc
Citations:

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 4018/IJEA.2020070104 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jea000:v:12:y:2020:i:2:p:42-62

Access Statistics for this article

International Journal of E-Adoption (IJEA) is currently edited by Hayden Wimmer

More articles in International Journal of E-Adoption (IJEA) from IGI Global
Bibliographic data for series maintained by Journal Editor ().